Friday, 20 August 2010


as in: "do organizations have identities"?

Well yes, almost certainly so and in fact it seems silly to doubt this. So can one create a group identity or does the group itself determine this? Over the last several years I have had the opportunity to watch this process in action...and I can honestly say I have found that I have had only a little influence over the IDC's group identity.

Despite the effort that you put into forging an identity, in the end it is only through the eyes of others that you can truly see yourself. We did quite well at FightCamp this year, and the comments of those who met us is quite telling.

We seem a solid bunch, always ready for a fight (or a bit of frivolity as well), not too fancy or formal either (but quite adept at what we do).

The IDC can be what each of us needs it to be as long as we keep true to our core identity.

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